Portfolio

I help brands turn Meta Ads into real customers. From product testing and city-wise targeting to WhatsApp lead funnels and retargeting, every campaign is built around data. Here are some of the results from my client work across e-commerce, cosmetics, food, retail and fashion.

Meta AdsWebsite Sales Campaigns205 Campaigns Tested and Scaled

Aj Electronics

Tools & Home Appliances E-commerce

We ran Meta sales campaigns for Aj Electronics, an online store selling power tools and home appliances (Dewalt tools, heaters and stoves, TVs). We tested products and creatives across 205 campaigns, then put more budget into the ones that produced purchases.

5,530 website purchases from about Rs 32 lakh in ad spend
Rs 19.4 crore in tracked purchase value (average ROAS of 60x)
Dewalt campaign: 236 purchases at Rs 391 each, with Rs 22.5 lakh in tracked sales (ROAS 24x)
Heater & stove campaign: 72 purchases at Rs 553 each, with Rs 7.75 lakh in tracked sales (ROAS 19x)
Dewalt tool box: 54 purchases at Rs 428 each (ROAS 23x)
Overall CTR 2.91%

Meta AdsSales CampaignsGadgets & Wellness Products

Koala Kart

UAE E-commerce

We ran product-testing sales campaigns for Koala Kart in the UAE, testing several products (neck massager, teeth whitening, IPL hair removal, U-shaped toothbrush) to find the real winner. Once the U-Shaped Toothbrush showed strong data, we scaled it.

117 website purchases at an average of AED 64.62 per purchase
Winning product: 83 purchases at AED 48.16 each from 247K+ impressions
Total spend AED 7,560 | 424K+ impressions

Meta AdsCity-Wise Lead Generation (Pakistan & Afghanistan)

ZamZam Naturals: Account 1

Natural Products

For this natural products brand we built city-wise campaigns (Peshawar, Charsadda, Kabul, Jalalabad, Banu, DI Khan and more). Each city gets its own targeting, creative and testing, which helps us scale only what works.

2,064 conversations at Rs 69.86 average
Peshawar: 533 conversations at Rs 47.33
Charsadda: 236 at Rs 50.92 | Kabul: 254 at Rs 58.68
1.4M+ impressions | CTR 2.84%

Meta AdsCity-Wise Lead Generation (Pakistan & Afghanistan)

ZamZam Naturals: Account 2 (Scaled)

Natural Products

Account 2 is the scaled account, built on the same city-wise approach: each city gets its own targeting, creative and testing.

11.5 million impressions, 89 campaigns tested
Banu campaign: 611 conversations at Rs 27.94
Hook rate up to 30.71%, so the creatives grab attention fast
Link clicks as low as Rs 3.25

Meta AdsBrand Awareness + WhatsApp Sales Funnel

Flora Glow

Cosmetics Brand

Flora Glow is my own cosmetics brand, so this is a full-funnel example: awareness, engagement, retargeting, review-based campaigns and a WhatsApp lead system.

2.74 million impressions and 777K accounts reached
5,806 WhatsApp conversations at Rs 29.72 each (the top campaign)
749 Instagram profile visits at Rs 25.61
894 conversations from a customer-reviews campaign at Rs 51.49
Overall CTR 3.07%

Meta AdsLocal Footfall + Online Sales

Bashir Shopping Arcade

Kohat

For this local shopping arcade we ran messaging campaigns for perfumes, hair oil and in-store promotion, plus a footfall campaign for Kohat and lookalike sales campaigns for online orders.

360 conversations at Rs 6.92 and 429 at Rs 10.42
98 website purchases from a lookalike campaign
4.64% overall CTR across 451K+ impressions
Total spend Rs 84,997 across 17 campaigns

Meta AdsOffers & Order Generation

Munch

Fast Food

For this food brand we ran offer-based campaigns (Pizza Offer, Treat Box, review videos, awareness) to drive orders through messaging and link clicks.

Pizza Offer: 2,154 conversations from 1.4M+ impressions
Munch 23 Sep: 662 conversations at Rs 39.59
Treat Box: 1,506 link clicks at only Rs 1.70 each
Total reach 430K+ | 2.15M impressions | CTR 2.69%

Meta AdsSales + Audience Growth

Time Luxx

Watches & Fashion

For this watch brand we combined sales campaigns (custom and lookalike audiences) with low-cost audience building, so the brand grew its page and sales together.